One of the core principles of digital marketing in ecommerce is to use content to drive interest. Even if you're planning to hire a digital content creation services firm to do the job, it's still a good idea to have a strong sense of what is likely to work. Ecommerce digital content creation service providers often produce content of these four types for their clients.

Articles

Commerce is frequently about connecting a person with a solution. While it's great to have an ecommerce website with excellent SEO optimization and a zippy interface, you're probably still not getting every potential customer. Articles help people find solutions, and then the articles point them to the products and services they need.

Suppose you operate a car parts store online. You might have a complete inventory of everything from lug nuts for wheels to aluminum heads for engines. If someone searches for those parts and the specific brands attached to them, they might land on your store.

However, people tend to search for how-to articles, reviews, and opinions about solutions. Especially the first time someone buys something, they're probably going to want to learn more about it. Consequently, a person who needs to buy spark plugs might look up how to install them.

Videos

Some people are visual learners, and video content can connect with them. The idea is much the same as you see with articles. However, there is a higher expectation of production quality with videos, particularly on websites like YouTube. On the upside, you also can use those video hosting sites to drive traffic to your ecommerce store.

Social Media

Many businesses benefit from being a part of the social media conversation. Someone who runs a fashion shop, for example, might use Instagram to connect with the broader conversation about style. They can post pictures of the clothes and accessories they sell with models in real-life situations. People will remark on the items, and then they can follow links to find the products for sale.

Email Marketing

Signing up for an email newsletter is a great way for customers to get deals and keep up with the news. A company with a computer parts store might send emails to subscribers to let them know when the next big graphics card launch is going to be. Similarly, you can use written articles and social media content to flesh out emails with relevant content. Likewise, you can use the emails to encourage people to subscribe on other platforms.