Selling commercial real estate can be a tricky business. You are looking for a buyer with a big budget who needs more commercial space for their business or who is looking to purchase property for a new business. With such a specific buyer in mind, you want to make sure your website is optimized for search engine traffic.

Tip #1: Get an SSL Certificate

First, you need to make sure your commercial real estate website has an SSL certification. This site means that all the data that is submitted to the website is protected on your server. If you are asking people to share personal information with you, you want to have an SSL certification. That little certification means that your website is secure and will increase the chance that people will share information with you.

Tip #2: Layer Your Keywords

Second, you need to make sure that you are layering your keywords used on your website. You are going to want to use generic competitive terms, specific niche terms, and branded terms.

For example, a generic term would be something like "Portland offices," and a specific niche term is more like a longtail keyword, such as "Portland large office space for rent." A branded term would be the name of the property, if it has a well-known name, such as "Cottage Village Industrial Center.".

You may need to do a little keyword analysis and research so you know the right head keywords and longtail keywords that your commercial real estate website should be targeting. These are the keywords you should use in your title and in the opening paragraph.

Tip #3: Write Unique Content

With commercial real estate, it can be tempting to just use a template to fill out the description for each piece of property you have listed on your website. However, using the same content or same formula again and again is not going to help you rank well. Your website will take a hit if you use the same content.

Instead, you need to sit down and write unique content for each listing. You should write a unique property description for each listing. You should make sure that you include relevant industrial reports and research. You should also write original news articles related to buying commercial real estate. You can hire a content writer to create this content for you.

Tip #4: Create and Link to Social Media Profiles

Fourth, you need to make sure you are linking your website to a couple of social media sites. You can use social media sites for your commercial real estate business. This is a great way to share listing information and to get in front of potential buyers. Be sure to add social share buttons to your website, so someone looking at a listing can easily share that information to a social media channel of their choosing.

If you want your commercial real estate site to rank better online, you need to have an SSL certificate, focus on creating original content, and use the right keywords for your industry. You also need to create and link to social media to increase your site's exposure.

To learn more, contact a company that does SEO for commercial real estate companies.