New clients are the lifeblood of any law firm. Without a steady stream of new clients to represent, a law firm would struggle to bring in new income each month. Marketing plays a critical role in the attraction of new clients.

While television advertisements and billboards are certainly an integral part of many law firms' marketing plans, it's important that you don't overlook the importance of online marketing. Starting a blog could be beneficial in attracting the types of clients your law firm needs.

1. Blogging attracts potential clients to your website.

The Internet is a powerful tool used by consumers to gather information about products and services. When it comes to finding a lawyer to represent their interests, 38% of respondents surveyed said they would use the Internet.

In order to make your law firm more visible in online searches, you need to update your site regularly and continue to add pages. Updating your services or about us pages frequently doesn't make sense.

Adding a blog to your website allows you to fulfill the update requirement by adding new blog posts regularly. Each blog posts adds another indexed page to your website, helping to boost your firm's site in search rankings.

2. Blogging exhibits your expertise.

Legal matters are no joke, and clients want an attorney who can represent their interests with knowledge and skill. Creating a blog allows you to exhibit your expertise on a variety of topics.

Even if you haven't addressed a topic that is related to a potential client's legal problems, the authoritative tone and information provided in your blog will allow consumers to feel more confident in your ability to successfully take on their case.

3.  Blog posts can drive traffic well into the future.

One of the benefits of blogging is the potential for your law firm to create compounding blog posts. These posts are ones that increase the number of visitors to your website over time. Even if your current month's blog post is not performing well, compounding posts could keep the number of visitors to your website high.

The more blog posts that you generate and publish on your firm's website, the more opportunities you have to create compounding posts that will boost your search rankings and help you attract the clients your firm needs to survive.

Don't overlook the vital role that a well-curated blog can play in improving your law firm's marketing success. For more information, contact a legal marketing firm such as https://therainmakerinstitute.com.